A couple weeks ago, I received a "convo" from the art director of a bridal magazine. ("convo" is etsyspeak for email) In her note, the art director said they loved my bridal banners and wanted to feature one in the magazine's Fall issue which will be available on news stands on July 19th.

This is a very thrilling turn of events for me. I have been racking my brain for a long while now, trying to think of how to break into the wedding market. This is my target market. When I look at wedding blogs, first of all, they are all beautiful but it's very expensive to advertise on them.

I have even inquired to local bridal shows. Again, extremely expensive. I did, however, take out what I thought was a very attractive add in a small local weekly shopper type paper. Nada. Not one inquiry to that ad. I had more or less given up on that tack.

How did the bridal magazine find me? I really don't know. I didn't ask. But I think they troll etsy for content for their magazines.

This is the magazine:  Bridal Guide Magazine  If I ever wanted to purchase advertising in this magazine, I suspect it would be quite costly. But, thanks be to God, they are publicizing my creation/shop for $00.00. I also suspect that this PR will be much more effective than any ad I could have purchased!

I'm a tiny bit panicky now about getting deluged by orders. Good problem to have. Reason being, I make my bridal accessories from vintage doilies and linens. Will the earth run out of that source? Where will I find them? I have 3 months to get a head start on a deluge (which is ephemeral - is it real? or is it illusion?). I'm not taking any chances, I'm getting ready.