A couple weeks ago, I received a "convo" from the art director of a bridal magazine. ("convo" is etsyspeak for email) In her note, the art director said they loved my bridal banners and wanted to feature one in the magazine's Fall issue which will be available on news stands on July 19th.

This is a very thrilling turn of events for me. I have been racking my brain for a long while now, trying to think of how to break into the wedding market. This is my target market. When I look at wedding blogs, first of all, they are all beautiful but it's very expensive to advertise on them.

I have even inquired to local bridal shows. Again, extremely expensive. I did, however, take out what I thought was a very attractive add in a small local weekly shopper type paper. Nada. Not one inquiry to that ad. I had more or less given up on that tack.

How did the bridal magazine find me? I really don't know. I didn't ask. But I think they troll etsy for content for their magazines.

This is the magazine:  Bridal Guide Magazine  If I ever wanted to purchase advertising in this magazine, I suspect it would be quite costly. But, thanks be to God, they are publicizing my creation/shop for $00.00. I also suspect that this PR will be much more effective than any ad I could have purchased!

I'm a tiny bit panicky now about getting deluged by orders. Good problem to have. Reason being, I make my bridal accessories from vintage doilies and linens. Will the earth run out of that source? Where will I find them? I have 3 months to get a head start on a deluge (which is ephemeral - is it real? or is it illusion?). I'm not taking any chances, I'm getting ready.

Art and Craft Shows

Doing a craft show is much like planning a wedding. For several months before the event, you imagine every little detail in your mind. You may even draw it out. You might even make up a "mock craft show display" with a table and display pieces, backgrounds, etc. in your garage. The plans fill your mind so that sometimes it's very hard to shut your mind off and get a good night's sleep.

My unskilled drawing of what the table would look like

 

I made a burlap banner with the name of my shop. For a wedding, I may make a wedding banner with the bride and grooms names on it or "congratulations" on it, or "Mr. and Mrs.________" on it.

The burlap banner is in the background

You design lots and lots of paper art for both events. "Save the dates", invitations, thank yous, table place cards for a wedding. For my show, I made coupons for each bag, I purchased a new supply of business cards, I tagged each item with it's price........

Coupon tag - business card - hand stamped shopping bag

 

I tagged 101 items

 

 

In the case of my show, I packed up all my items for transportation to the venue location. For a wedding, The planner is definitely going to transport "ambience" to the venue - flowers or table centerpieces, table covers, wedding favours, memory book, to mention a few.

And this is just the beginning. The BIG day arrives. You pack up your now, much too small car, and drive to the event venue. Imagine your surprise to discover that there are no tables provided! You must bring your own. We are now in the "countdown to blast off" phase. No time to disassemble a table that might be at home, loaded with sewing machines and other crafting paraphernalia. You must go to the store and purchase a brand new folding 6 foot table and take it to the venue just before showtime, set up your little shop upon it, unloading all the boxes you packed the day before (when you thought all you had to do was to cover your table and assemble your inventory upon it. Go back home and rest up for the BIG day tomorrow.

At this point, there's no guaranty that you'll even sell anything. I had no competition. I was the only vendor who sold hand knit items. I think there were about 40 vendors. The show took place at a local"Y" and was a fund raiser for them.

Sadly (for me), it was a dud, a lemon, a flop. I sold 3 items. I did, however, cover the fee for my space and just about covered my new table cost.

I learned some things the hard way. #1 pack your inventory in the largest plastic bins you can find. (these bins can then be covered and used as extra display space). I packed in reused cardboard boxes. You can't get much in them. They are unwieldy to carry, and you can only carry one at a time. If you use plastic bins, you'll need wheels, but you can put one bin on top of the other. Thus making one carrying trip instead of many. Possibly 1-2 large bins is all you'll need to use.

#2 - get one of those wheelies. I saw the professional vendors had a fold up "L" shaped dolly (wide bottom plus folding handle). This whole affair folds up flat. I do have the old fashioned type of dolly that you transport heavy furniture with. But it's not foldable, it's heavy and big and wouldn't even fit in my car after all the inventory and display pieces were in my car.

http://www.walmart.com/c/kp/folding-hand-carts  The 4th picture is the one I saw the professionals use.

You did notice that I said "professional vendors" in the previous paragraph. By that I mean, people who do many shows - perhaps even one a week during this pre holiday season. They even hand out lists to customers of all the shows they can be found at this season.

I don't normally do craft shows because I had long ago learned that it is a tremendous amount of work for very small return (why did I think this time would be different) while etsy offers an easy, comfortable, low key alternative. But when I saw this show announced and the very low entry fee, I thought "I'll go for it".

I have even reasoned that now that I've done all the prep work, why not do another one. The folding table is still in my car. But then on the other hand, I think I'm a glutton for punishment and should be put in a straight jacket for even mentioning it. But I have this "fatal attraction" for craft shows. I love being surrounded by creative people. I am a "planner". Much as I complain, I love planning parties, events, weddings and, yes, even craft shows. I'm an incurable optimist, to boot.